California Dreaming: Boosterism, Memory, and Rural Suburbs by Paul J. P. Sandul

By Paul J. P. Sandul

At the flip of the twentieth century, the California dream was once a suburban excellent the place existence at the farm used to be unparalleled. Agrarian advantage existed along strong roads, social golf equipment, cultural associations, and enterprise trade. The California suburban dream used to be the final word image of growth and modernity.


California Dreaming: Boosterism, reminiscence, and Rural Suburbs within the Golden State analyzes the expansion, advertising, and agricultural colonization that fed this dream in the course of the early 1900s. via this research, Paul J. P. Sandul introduces a newly pointed out rural-suburban variety: the agriburb, a rural suburb intentionally deliberate, constructed, and promoted for revenue. Sandul reconceptualizes California’s progress in this period of time, developing the agriburb as a suburban phenomenon that happened lengthy prior to the booms of the Nineteen Twenties and 1950s.


Sandul’s research contributes to a brand new suburban heritage that comes with varied constituencies and geographies and makes a speciality of the creation and building of position and reminiscence. Boosters purposefully “harvested” suburbs with a watch towards direct revenue and metropolitan progress. nation boosters boasted of unsurpassable idyllic groups whereas neighborhood boosters bragged of groups that represented the easiest of the easiest, either utilizing narratives of position, category, race, way of life, and revenue to avow pictures of the agricultural and suburban ideal.

This suburban dream attracted those that wanted a kin domestic, nature, overall healthiness, tradition, refinement, and rural advantage. within the agriburb, a kinfolk may well continue to exist a small domestic grove whereas having fun with the perks of a innovative urban. a house situated in the panorama of traditional California with entry to city facilities supplied a very good position to dwell and the way to achieve profit via farming.


To discover and dissect the agriburb, Sandul makes a speciality of neighborhood histories from California’s important Valley and the Inland Empire of Southern California, together with Ontario close to l. a. and Orangevale and reasonable Oaks open air Sacramento. His research heavily operates among the intersections of historical past, anthropology, geography, sociology, and the agricultural and concrete, whereas interpreting a metanarrative that exposes a lot concerning the nature and lasting impact of cultural reminiscence and public heritage upon agriburban communities.

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