By Shel Feldman
Organized into 9 chapters, this publication starts off with an outline of the realm of research, empirical difficulties, and theoretical concerns. this article then examines the character of the incentive for consistency. different chapters think of the results of the formal elements of cognitions. This publication discusses besides the behavioral implications of consistency-seeking and the advance of theories of cognitive consistency. the ultimate bankruptcy bargains with the level to which the incentive for consistency is predicated upon cognitive or social attention.
This publication is a worthy source for readers who're drawn to perspective formation and alter, particularly, and people attracted to social psychology and communications, ordinarily. Psychologists, communications experts, researchers, and theorists operating within the scope of the consistency theories also will locate this ebook useful.
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