Créer un point de vente : Petits, moyens, grands by Jacques Richard,Sophie Sanchez

By Jacques Richard,Sophie Sanchez

Cet ouvrage suggest une méthodologie pratique pour passer de l'idée à los angeles concrétisation d'un projet de element de vente quel qu'il soit (de los angeles petite boutique jusqu'au grand magasin). remark créer un idea de aspect de vente qui soit commercialement efficace ? Quel discours faire passer dans cet espace de vente ? remark le relier à los angeles marque d'enseigne et à l'offre de produits ou de providers ? remark donner envie d'y entrer, d'y rester, d'acheter et de revenir ? Quelle est l. a. méthode et les étapes pour lui donner vie ? A quel coût ? remark t'humaniser ? remark l'actualiser et lui donner un moment souffle ? ¦ Une méthode acceptable à tous les issues de vente ¦ Des clés pour augmenter le trafic d'un magasin ¦ Toutes les étapes de los angeles maîtrise d'uvre au promoting ¦ Des témoignages d'acteurs de l'architecture commerciale.

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